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Ford switches creative ad agency work to BBDO from WPP

CDU OFFICIAL October 09, 2018
Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model.


from Automotive News Breaking News Feed https://ift.tt/2CuxUc5
CDU OFFICIAL

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